by Tom Peters · Nowtilus · tapa blanda · ISBN 9788493222185
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«El meollo del branding» is Tom Peters's essay on marketing and brand management, published by Nowtilus in paperback (96 pages, in Spanish).
Business manifesto in which Tom Peters addresses the keys of the marketing mix and brand building. He argues that when the usual market rules stop working, companies must dare to innovate in their commercial strategy and brand management to remain relevant.
Published in 2002, the title on the cover is «El Meollo del Branding!», with the subtitle «La clave del marketing mix».
Suitable for economics and business readers interested in marketing, brand management, and commercial strategy.
Thomas J. Peters, an American writer on business-management practices, became best-known for his 1982 book In Search of Excellence
