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Ser Competitivo

Negocios y EconomíaISBN | 9788423416530
Ser Competitivo
Ser Competitivo
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Product details

Pages: 478 pages
Publisher: Deusto
ISBN: 9788423416530
Format: tapa blanda
Language: es-ES
Release date: 2/9/1999

ISBN: 9788423416530


Synopsis of Ser Competitivo

En 'Ser Competitivo', Michael E. Porter ofrece nuevas aportaciones y conclusiones sobre la estrategia empresarial. Este libro explora cómo las empresas pueden alcanzar y mantener una ventaja competitiva en un mercado globalizado. Porter analiza las fuerzas que impulsan la competencia y proporciona un marco para entender la posición estratégica de una empresa. Un recurso esencial para estudiantes y profesionales del ámbito empresarial y económico.



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About the author

Michael Porter

Michael Porter

Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.

Born in 19471 titles published
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