by Michael E. Porter · Deusto · tapa blanda · ISBN 9788423416530
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«Ser Competitivo» is Michael E. Porter's work on business strategy, published by Deusto in paperback (478 pages, in Spanish).
Michael E. Porter compiles here new analyses and conclusions on business strategy. The book examines the forces that determine competition in a sector and offers tools to diagnose a company's strategic position, in order to create and sustain a competitive advantage in a globalized environment.
Published on September 2, 1999, this edition carries the subtitle «Nuevas aportaciones»; the ISBN of the work is 9788423416530.
Aimed at students and professionals in economics and business who want to delve deeper into competitive advantage.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
