by Michael E. Porter · Tapa blanda · ISBN 9782729601508
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«L'Avantage concurrentiel» is Michael E. Porter's business strategy essay, published by InterEditions in paperback (647 pages, in French).
A business strategy work in which Michael Porter analyzes how a company can outperform its rivals and sustain that superiority over time; it develops the ideas of his earlier work on strategic choice and competition and explains the factors that allow sustaining advantage in the market.
Translated from English by Philippe de Lavergne, with the original title «Competitive advantage». Includes bibliography (p. 627-630).
Aimed at executives, consultants, and business administration students interested in competitive strategy.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
