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Las 22 leyes inmutables del marketing
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Negocios y EconomíaISBN | 9788448101350
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Product details
Pages: 168 pages
Author: Al Ries, Jack Trout
Publisher: MC Graw Hill
ISBN: 9788448101350
Format: tapa blanda
Language: es-ES
Release date: 1/1/1993
ISBN: 9788448101350
Synopsis of Las 22 leyes inmutables del marketing
Descubre las reglas definitivas del marketing de la mano de los consultores de renombre mundial y autores de bestsellers, Al Ries y Jack Trout. En este libro, exploran las 22 leyes inmutables que rigen el mundo del marketing, ofreciendo una guía esencial para comprender y aplicar estrategias efectivas. Aprende cómo estas leyes pueden transformar tu enfoque y llevar tu negocio al éxito.
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About the author
Al Ries
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
1926–2022Since 195071 titles published72 writing
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