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by Al Ries, Jack Trout · MC Graw Hill · tapa blanda · 168 pages
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Descubre las reglas definitivas del marketing de la mano de los consultores de renombre mundial y autores de bestsellers, Al Ries y Jack Trout. En este libro, exploran las 22 leyes inmutables que rigen el mundo del marketing, ofreciendo una guía esencial para comprender y aplicar estrategias efectivas. Aprende cómo estas leyes pueden transformar tu enfoque y llevar tu negocio al éxito.
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
