by Al Ries, Jack Trout · MC Graw Hill · tapa blanda · ISBN 9788448101350
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«Las 22 leyes inmutables del marketing» is the marketing essay by Al Ries and Jack Trout, published by MC Graw Hill in paperback (168 pages, in Spanish).
Al Ries and Jack Trout, marketing consultants, present the twenty-two laws they consider immutable in this discipline, explaining how to apply them to brand positioning, differentiation from the competition, and commercial communication.
Published in 1993. Spanish translation signed by Raúl Peralba and Raúl González del Río. Belongs to the Business and Economics category.
Aimed at marketing professionals, business students, and entrepreneurs interested in brand strategy.
Alfred Paul Ries was an American marketing professional and author. He was the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing.
