Buy 3, pay for 2 — use code TRIPLEUS at checkout.
Hand-checked
Free SHIPPING
Second life
Differentiate or Die
by Jack Trout · · tapa blanda · 240 pages
9 people viewing thisViewed 2 times
4.4
Pages: 240 pagesAuthor: Jack TroutPublisher: Publisher to be confirmedFormat: tapa blandaLanguage: enRelease date: 1/10/2001ISBN: ISBN 9780471028925
Choose the condition
What each condition includes
Acceptable — heavy use; complete and functionalVisible marks on cover. Complete, intact content and inspected.
Good — clearly used but complete and fully usableLight marks on cover. Clean pages and spine in good shape.
Very Good — minimal, barely noticeable wearBarely noticeable marks. Pristine interior. Almost no signs of use.
Like New — no visible signs of useNo visible marks. Cover, spine and pages flawless.
New — sealed / brand newBrand-new book, unused. Ordered directly from the publisher.
New condition items ship with free shipping on orders from $15. All other conditions always include free shipping with no minimum order.
* All our products are carefully inspected to support sustainable culture.
Hamelyn quality guarantee
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
Complete your 3-for-2 with Jack Trout
Add 3 and the cheapest one is free
Las 22 leyes inmutables del marketing
$53.53
Marketing de guerra
$20.43
Las 22 leyes inmutables del marketing
$34.89
El poder de lo simple
$24.99
Synopsis of Differentiate or Die
En el competitivo mundo actual, con miles de marcas disponibles, la diferenciación del producto es más desafiante que nunca. 'Differentiate or Die' examina estrategias de diferenciación exitosas de empresas como Dell Computer, Southwest Airlines y Wal-Mart, así como de otras más pequeñas, para determinar por qué algunas tienen éxito y otras fracasan. Este libro explora las estrategias de diferenciación más exitosas de la actualidad, explicando dónde y cuándo deben aplicarse, y cómo pueden ayudarte a crear tu propia imagen en un mercado saturado. Los ejecutivos de marketing pueden aprender a lograr la diferenciación de productos a través de estrategias como la revisión del U.S.P., el posicionamiento, la posesión de una idea y la competencia.
More titles for fans of Jack Trout
Recommended by Julia
About the author
Jack Trout
John Francis "Jack" Trout was an American advertising executive and an owner of Trout & Partners, a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
1935–201752 titles published
View full profileBest-selling books in Business
Best sellers
Take 3, pay for only 2 · TRIPLEUS
-
VAT included