by Ikujiro Nonaka, Johny K. Johansson · HarperBusiness · tapa blanda · ISBN 9780887308604
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«Relentless: The Japanese Way of Marketing» is the marketing essay by Ikujiro Nonaka and Johny K. Johansson, published by HarperBusiness in paperback.
It examines Japanese marketing techniques and how Japanese companies have applied them successfully in the United States. The work focuses on export marketing and the traits of the Japanese business approach, combining strategy and analysis of the context in which these practices develop.
This paperback edition was published in August 1997. The book is classified under the subjects of marketing and export marketing.
For marketing professionals, managers, and students interested in international expansion and the Japanese business model.
