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Relentless
4.6
Negocios y EconomíaISBN | 9780887308604
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Product details
Pages: 224 pages
Author: Ikujiro Nonaka, Johny K. Johansson
Publisher: HarperBusiness
ISBN: 9780887308604
Format: tapa blanda
Language: en
Release date: 1/8/1997
ISBN: 9780887308604
Synopsis of Relentless
Relentless: The Japanese Way of Marketing es un libro de Ikujiro Nonaka y Johny K. Johansson, publicado en agosto de 1997. Este libro de bolsillo de 224 páginas explora las estrategias de marketing japonesas. Publicado por HarperBusiness, el libro tiene unas dimensiones físicas de 8.2 x 5.5 x 0.5 pulgadas y un peso de 7.2 onzas. El libro está escrito en inglés y se centra en temas de marketing, negocios y economía, con un enfoque particular en el marketing de exportación y Japón.
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About the author
Ikujiro Nonaka
Ikujiro Nonaka was a Japanese organizational theorist and Professor at the Graduate School of International Corporate Strategy of the Hitotsubashi University. Known for developing the Theory of Organizational Knowledge Creation, which explains how organizations generate continuous and sustainable innovation through the creation and conversion of individual, group, and organizational knowledge. He has also been a key figure in the field of knowledge management.
1935–202521 titles published
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