by Otto Kalthoff, Ikujiro Nonaka, Pedro Nueno · Deusto · tapa blanda · ISBN 9788423415878
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«La luz y la sombra» is the business essay by Otto Kalthoff, Ikujiro Nonaka and Pedro Nueno, published by Deusto in paperback (225 pages, in Spanish).
The book analyzes innovation through thirteen world-class companies, including Michelin, Salomon, Versace, Banco de Santander, Mondragón, Microsoft and IBM. It argues that there is no single path to success and that it is worth knowing the rules that every innovative initiative must respect, with the aim of giving confidence to those who manage a business.
The subtitle of the work is «La innovación en la empresa y sus formas de gestión» and it belongs to the Business and Economics category.
Recommended for executives, entrepreneurs and professionals seeking real cases of innovation and strategy applicable to their management.
