by Pedro Nueno · Plataforma Editorial · tapa blanda · ISBN 9788417622565
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«Autoengaño y empresa» is the management essay by Pedro Nueno, published by Plataforma Editorial in paperback with flaps (112 pages, in Spanish).
Self-deception, the result of a poor analysis of reality, hasty decisions or overestimating one's own abilities, contaminates business management. Pedro Nueno shows how it manifests in competition, accounting, strategy or employees, describes its consequences and proposes deactivating it to lead with honesty and effectiveness.
The volume belongs to the Plataforma Empresa imprint of Plataforma Editorial, based in Barcelona, and its subject is classified as business management and decision-making.
For executives, entrepreneurs and professionals who want to analyze the reality of their company and improve their decision-making.
