by Johny K. Johansson, Nonaka Johanson · Tapa blanda · ISBN 9789580439868
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«Implacable» is the marketing essay by Johny K. Johansson and Ikujiro Nonaka, published by Editorial Norma in paperback (269 pages, in Spanish).
The book explains the Japanese way of doing marketing: the strategies and philosophy with which Japanese companies managed to stand out in the global market. It also proposes how to transfer these principles to international trade and to the marketing of any organization.
Translation by Jorge Cárdenas Nannetti. The edition includes bibliographic references.
Aimed at marketing professionals, executives, and business students interested in the Japanese model of international trade.
