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Marketing Decision Making
3.9
Negocios y EconomíaISBN | 9780060440763
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Product details
Pages: 875 pages
Author: Gary L. Lilien, Philip Kotler
Publisher: Longman Higher Education
ISBN: 9780060440763
Format: tapa dura
Language: en
Release date: 1/1/1983
ISBN: 9780060440763
Synopsis of Marketing Decision Making
Este libro, 'Marketing Decision Making: A Model-building Approach', es una guía exhaustiva para la toma de decisiones en el ámbito del marketing. Escrito por Gary L. Lilien y Philip Kotler, aborda la aplicación de modelos matemáticos en la gestión de marketing. Publicado por Longman Higher Education en 1983, el libro ofrece un análisis profundo y estructurado para estudiantes y profesionales del sector.
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About the author
Gary Lilien
Gary L. Lilien is Distinguished Professor of Management Science at the Smeal College of Business at Pennsylvania State University and is also the co-founder and research director of Institute for the Study of Business Markets ISBM, the world's leading institution focusing on fostering research in B2B markets.
Born in 19462 titles published
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