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HBR's 10 Must Reads on Strategic Marketing
by Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred Reichheld · Harvard Business Review Press · tapa blanda · 224 pages
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Pages: 224 pagesAuthor: Clayton M. Christensen, Theordore Levitt, Philip Kotler, Fred ReichheldPublisher: Harvard Business Review PressFormat: tapa blandaLanguage: enRelease date: 2/4/2013ISBN: ISBN 9781422189887
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Synopsis of HBR's 10 Must Reads on Strategic Marketing
Este libro recopila diez artículos esenciales de la Harvard Business Review sobre marketing estratégico. Expertos como Ted Levitt y Clayton Christensen ofrecen ideas y consejos para reinventar el marketing, centrándolo en el cliente. Aprenderás a definir tu negocio, crear productos que satisfagan las necesidades de los clientes, evaluar las fortalezas de tu marca, acceder a mercados más grandes y ofrecer un valor superior a los clientes B2B. Además, se incluye el artículo destacado 'Marketing Myopia' de Theodore Levitt.
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