by Eric Ries · Deusto · tapa blanda · ISBN 9788423409495
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The Lean Startup method is an innovative approach to creating and launching companies, adapting to extreme uncertainty. Eric Ries defines a startup as an organization dedicated to creating something new in uncertain conditions, applicable to both individual entrepreneurs and large corporations. This method seeks efficiency in the use of capital and the promotion of human creativity, shortening the product development cycle and measuring real progress. It allows companies to change direction quickly and adjust their plans, offering a continuous way to test and adapt their vision before it's too late.
Eric Ries is an American entrepreneur, blogger, and author of The Lean Startup, a book on the lean startup movement. He is also the author of The Startup Way, a book on modern entrepreneurial management.
