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Principles of Marketing
3.9
Negocios y EconomíaISBN | 9780273646624
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Product details
Pages: 856 pages
Author: Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
Publisher: Pearson Education, Limited
ISBN: 9780273646624
Format: tapa blanda
Language: en
Release date: 1/1/2001
ISBN: 9780273646624
Synopsis of Principles of Marketing
Este libro es una introducción al marketing moderno, reconociendo la creciente importancia de la globalización y el e-business. Se presentan ejemplos ilustrativos y estudios de casos de toda Europa y del mundo. Esta edición ha sido revisada y actualizada para incluir las investigaciones de mercado más extensas.
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