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Marketing Management
4.3
Negocios y EconomíaISBN | 9780135634790
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Product details
Pages: 816 pages
Author: Philip Kotler
Publisher: Prentice-Hall
ISBN: 9780135634790
Format: tapa blanda
Language: en
Release date: 1/2/1991
ISBN: 9780135634790
Synopsis of Marketing Management
Este libro, 'Marketing Management: Analysis, Planning, Implementation and Control', es una guía completa sobre la gestión de marketing. Escrito por Philip Kotler, se centra en las decisiones que los gerentes de marketing y la alta dirección enfrentan para armonizar los objetivos y recursos de la organización con las necesidades y oportunidades del mercado. El libro aplica el pensamiento de marketing a productos y servicios, mercados de consumo e industriales. Esta edición, la séptima, presenta una organización optimizada del contenido, material actualizado y nuevos ejemplos que reflejan los últimos desarrollos del mercado.
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