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Métricas del marketing
by Alejandro Domínguez Doncel, Gemma Muñoz Vera · ESIC Editorial · tapa blanda · 240 pages
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Pages: 240 pagesAuthor: Alejandro Domínguez Doncel, Gemma Muñoz VeraPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 1/10/2010ISBN: ISBN 9788473567183
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Synopsis of Métricas del marketing
En el competitivo mundo empresarial actual, los responsables de marketing se enfrentan a la creciente presión de justificar sus inversiones. Este libro ofrece una guía esencial para medir, gestionar y optimizar el marketing, proporcionando un enfoque que conecta las áreas financieras con la dirección general. Aprenda a evaluar la satisfacción del cliente, la retención, la adquisición, la fidelidad y el valor de la marca, y cómo estos conceptos se traducen en beneficios tangibles para la empresa. Descubra cómo un aumento del 3% en la satisfacción del cliente puede impactar positivamente en los márgenes y beneficios anuales de su organización.
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