by Manuel Artal Castells · Esic Editorial · tapa blanda · ISBN 9788473563444
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«Dirección de ventas» is the sales manual by Manuel Artal Castells, published by Esic Editorial in paperback (588 pages, in Spanish).
The book is a reference manual on sales management that addresses the organization of the commercial department and the management of salespeople, with a direct and rigorous style, aimed at both professionals with commercial responsibility and university students of business degrees.
The work is the fourth edition, published in 2003, of a professional nature and framed in the field of business and economics.
The book is aimed at sales directors, sales managers, middle managers and students of commercial careers.
