by Juan Carlos Alcaide Casado · ESIC Editorial · tapa blanda · ISBN 9788473563055
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«Alta Fidelidad» is the customer marketing and loyalty manual by Juan Carlos Alcaide Casado, published by ESIC Editorial in paperback (240 pages).
The book analyzes how to achieve customer loyalty by combining service orientation, relationship marketing and one-to-one strategies. It sets out the evolution of marketing towards models centered on the quality of relationships. It proposes moving from automated management to relationships based on affinity, familiarity and a sense of belonging.
First edition of 2002, in Spanish, with 240 pages in paperback within the ESIC Editorial professional books collection.
Work aimed at marketing, sales management and business management professionals seeking to improve customer loyalty.
