by José María Sainz de Vicuña Ancín · ESIC Editorial · tapa blanda · ISBN 9788415986959
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«El plan de marketing digital en la práctica» is the digital marketing manual by José María Sainz de Vicuña Ancín, published by ESIC Editorial in paperback (251 pages, in Spanish).
This manual explains how to integrate digital marketing into business strategy and how to develop, monitor and control a digital marketing plan. It is based on two real cases: the health start-up Nire iHealth and the outdoor clothing brand Ternua. It also addresses marketing's contribution to the company in the digital age and the future of digital roles.
The book belongs to the Libros profesionales collection from ESIC Editorial. The author drew on his previous experience with «El plan de marketing en la práctica».
Aimed at professionals and managers who want to apply digital marketing in their organizations.
