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Dirección de ventas
4.5
Negocios y EconomíaISBN | 9788473562409
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Product details
Pages: 468 pages
Author: Manuel Artal Castells
Publisher: Esic
ISBN: 9788473562409
Format: tapa blanda
Language: es-ES
Release date: 1/5/2000
ISBN: 9788473562409
Synopsis of Dirección de ventas
Este libro, 'Dirección de Ventas', es una guía completa sobre la organización del departamento comercial y la gestión de vendedores. Escrito por Manuel Artal Castells, el libro aborda estrategias de venta, el rol del vendedor, la realización de estrategias y el control de ventas y costes. Esta segunda edición revisada y actualizada ofrece una visión profunda del marketing y la gestión de ventas.
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