by Manuel Artal Castells · ESIC Editorial · tapa blanda · ISBN 9788416701018
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«Dirección de ventas» is the sales management manual by Manuel Artal Castells, published by ESIC Editorial in paperback (554 pages, in Spanish).
Practical manual on sales department organization and salesperson management. Covers commercial structure, internal communication, plans and strategies, forecasts, territory, sales force and team management: recruitment, selection, training, motivation, compensation, control and special sales, with commented cases.
Fourteenth edition, updated and expanded, published in 2016 by ESIC Editorial in the Libros profesionales collection.
Aimed at sales directors, middle managers and salespeople, and complementary for university and postgraduate students in the commercial area.
