by Ricardo Palomares Borja · Gestión 2000 · tapa blanda · ISBN 9788496426122
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This book explores the fundamental role of merchandising in creating attractive and memorable commercial spaces. It focuses on how to design a shopping experience that captures the customer's interest, using sensory marketing strategies to create an attractive commercial environment. The book addresses retail management, consumer buying behavior, and the relationships between distributors and consumers. In addition, it presents new approaches to marketing management in product distribution, with merchandising techniques based on theory, practice, and strategy.
