by Alain Wellhoff, Jean-Émile Masson · Deusto · tapa blanda · ISBN 9788423422678
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This book by Alain Wellhoff and Jean-Émile Masson, published by Deusto, discusses merchandising as a method to better market products and make space more profitable. It dynamically explains the basics, new techniques, and category management, offering a complete guide to sell more and with greater profit. Ideal for marketing and distribution professionals.
