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Second life
El merchandising
by Jean-Emile Masson, Alain Wellhoff · FisicalBook · tapa dura · 162 pages
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Pages: 162 pagesAuthor: Jean-Emile Masson, Alain WellhoffPublisher: FisicalBookFormat: tapa duraLanguage: esRelease date: 1/1/1991ISBN: ISBN 9788423408733
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Synopsis of El merchandising
El libro 'El Merchandising' de Jean-Émile Masson y Alain Wellhoff, publicado por Ediciones Deusto, ofrece una visión detallada sobre la rentabilidad y gestión del punto de venta. Esta obra, perteneciente a la Biblioteca Empresarial Deusto, es una guía esencial para profesionales del marketing y la distribución, abordando la organización de mercados y estrategias de venta.
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