by Ricardo Palomares · tapa blanda · ISBN 9788480886222
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Merchandising: cómo vender más en establecimientos comerciales» is the manual by Ricardo Palomares (Gestión 2000, paperback, 327 pages, in Spanish).
Practical merchandising manual explaining how to increase sales in commercial establishments. It focuses on product presentation, point-of-sale organization and commercial techniques applied in the store, in order to improve the customer experience and optimize business results.
Published in 2001; included in the Business and Economics category.
Aimed at marketing professionals, store managers and retailers who want to improve their results at the point of sale.
