by Jorge Eliécer Prieto Herrera · Starbook Editorial, S.A. · tapa blanda · ISBN 9788492650682
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«Merchandising. La seducción en el punto de venta» is the guide by Jorge Eliécer Prieto Herrera, published by Starbook in paperback (178 pages, in Spanish).
The work analyzes merchandising as the seduction of the buyer at the point of sale: it covers its history, its link with business marketing and its strategic and tactical concepts. It provides basic theory and practical tools to apply in companies with varied products or services, and guides managers in decision-making.
Published on July 29, 2011 within Starbook's Empresa collection; the cover design is by Antonio García Tomé.
Aimed at managers, marketing officers and distribution professionals interested in point-of-sale management.
