by Dominique Mouton, Gaudérique Paris · Dunod · tapa blanda · ISBN 9782100073092
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«Pratique du merchandising» is the practical guide by Dominique Mouton and Gaudérique Paris, published by Dunod in paperback (259 pages, in French).
Explains how to design a point of sale, allocate space to categories, build assortments, improve in-store communication (CLV) and prepare merchandising dossiers for manufacturers and retailers. Includes expert testimonials, company cases and ratio calculation methods.
The book was published in 2004; the interior includes black-and-white diagrams and case studies from various sectors.
For marketing, merchandising and retail professionals, from both industrial and distribution companies.
