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Merchandising. Auditoría de marketing en el punto de venta
by Ricardo Palomares Borja · ESIC Editorial · tapa blanda · 486 pages
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Pages: 486 pagesAuthor: Ricardo Palomares BorjaPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 26/2/2015ISBN: ISBN 9788415986676
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Synopsis of Merchandising. Auditoría de marketing en el punto de venta
Este libro de Ricardo Palomares Borja, publicado por ESIC Editorial, es una valiosa herramienta de marketing que analiza y valora los parámetros relacionados con la gestión estratégica del merchandising en el punto de venta. A través de un proceso metodológico innovador, se establece un diagnóstico preciso de la situación del comercio minorista, proponiendo acciones de mejora e ideas clave para vender más en un sector cada vez más competitivo. El libro aborda temas como el diseño de la arquitectura interior, la gestión estratégica del surtido, las estrategias de localización y presentación del surtido en el lineal, y la tecnología e innovación en el punto de venta.
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