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Comportamiento del consumidor
by Javier Alonso Rivas, Ildefonso Grande Esteban · ESIC Editorial · tapa blanda · 505 pages
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Pages: 505 pagesAuthor: Javier Alonso Rivas, Ildefonso Grande EstebanPublisher: ESIC EditorialFormat: tapa blandaLanguage: es-ESRelease date: 8/2/2013ISBN: ISBN 9788473568937
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Synopsis of Comportamiento del consumidor
Este libro, titulado 'Comportamiento del Consumidor: Decisiones y Estrategia de Marketing', es una obra esencial para aquellos que buscan comprender a fondo el mundo del marketing y el comportamiento del consumidor. En él, se exploran los conceptos e instrumentos necesarios para la gestión del marketing, al tiempo que se analiza cómo los consumidores perciben, sienten y actúan ante los bienes y servicios ofrecidos por las organizaciones. El libro destaca la importancia de comprender la cultura y las particularidades del entorno para aplicar estrategias de marketing efectivas. Con un enfoque práctico y accesible, esta obra es ideal tanto para estudiantes como para profesionales del sector.
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About the author
Ildefonso Grande Esteban
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Born in 195416 titles published
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