by Javier Alonso Rivas · ESIC EDITORIAL · tapa blanda · ISBN 9788473562898
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«Comportamiento del consumidor» is the marketing manual by Javier Alonso Rivas, published by ESIC Editorial in paperback (489 pages, in Spanish).
The book studies consumer behavior as a starting point for decision-making and marketing strategy. It is aimed at those who wish to better understand the human dimension of consumption and offers marketing professionals elements for reflection and new ideas to incorporate into their decision processes and strategic approaches.
The fourth edition of «Comportamiento del consumidor» was published in 2001 and includes illustrations and a bibliography.
It is aimed at marketing professionals and those who wish to understand the human dimension of consumption, and will be useful for strategic planning.
