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Comportamiento del consumidor
by Javier Alonso Rivas · ESIC EDITORIAL · tapa blanda · 489 pages
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Pages: 489 pagesAuthor: Javier Alonso RivasPublisher: ESIC EDITORIALFormat: tapa blandaLanguage: es-ESRelease date: 2/11/2001ISBN: ISBN 9788473562898
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Synopsis of Comportamiento del consumidor
El libro 'Comportamiento del Consumidor' de Javier Alonso Rivas, publicado por ESIC EDITORIAL en 2001, es una obra destinada a profesionales del marketing y a cualquier persona interesada en comprender el comportamiento humano en el ámbito del consumo. Esta edición, la cuarta, ha sido revisada y actualizada para ofrecer una visión completa y actual del tema. El libro aborda estrategias de marketing y procesos de toma de decisiones, proporcionando elementos de reflexión e ideas innovadoras para la toma de decisiones y la planificación estratégica.
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