by Ángel Luis Cervera Fantoni · ESIC Editorial · tapa blanda · ISBN 9788473565394
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«Comunicación total» is the business communication handbook by Ángel Luis Cervera Fantoni, published by ESIC Editorial in paperback (468 pages).
Explains how companies emit voluntary and involuntary messages and why communication, along with the human factor, makes the difference. Brings together over 150 experiences and best practices on communication management, corporate identity, advertising, crises and managerial skills, with a glossary and Latin phrases.
Fourth revised and expanded edition, published on April 18, 2008, in the Libros profesionales collection.
Aimed at executives and professionals in marketing, advertising and business communication.
