by Peter Morville · O'Reilly Media · tapa blanda · ISBN 0636920007654
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«Ambient Findability: What We Find Changes Who We Become» is the technology essay by Peter Morville, published by O'Reilly Media in paperback.
Peter Morville analyzes how the increasing ease of finding information changes our relationship with the world and with others. The essay addresses the social and cultural impact of ubiquitous technology and information architecture, and argues that what we find transforms who we are.
The work, published on November 1, 2005, belongs to the Technology category; its subjects include information retrieval and web design.
Aimed at web design and user experience professionals, and at readers interested in the social impact of technology.
Peter Morville is president of Semantic Studios, an information architecture and findability consulting firm. He may be best known as an influential figure and "founding father" of information architecture, having coauthored the best-selling book in the discipline, Information Architecture for the World Wide Web. For over a decade, he has advised such clients as AT&T, Dow Chemical, Ford, the IMF, the Library of Congress, and Microsoft. Morville was a co-founder and past president of the Information Architecture Institute, and has served on their advisory board. He delivers keynotes and seminars at international events, and his work has been featured in major publications, including Business Week, Fortune, and The Wall Street Journal.
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