by Belén Alonso · Editorial Editex · tapa blanda · ISBN 9788497711777
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«Animación del punto de venta» is the trade and marketing handbook by Belén Alonso, published by Editorial Editex in paperback (304 pages, in Spanish).
A didactic work focused on point-of-sale organization: it explains sales systems, window display and signage techniques, merchandising and product placement, and analyzes how these actions influence consumer behavior and in-store advertising.
Part of the Ciclos Formativos collection, within the Intermediate Level cycle of Trade and Marketing; first edition published in 2003.
For vocational training students at Intermediate Level in Trade and Marketing who need to master window display and merchandising.
