Buy 3, pay for 2 — use code TRIPLEUS at checkout.
by Brett King · Marshall Cavendish International (Asia) Pte Ltd · tapa dura · 360 pages
* All our products are carefully inspected to support sustainable culture.
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
En 'Bank 2.0', Brett King explora cómo el comportamiento del cliente y la tecnología están transformando el futuro de los servicios financieros. El libro analiza el impacto de innovaciones como Internet, ATMs, centros de llamadas y smartphones en la banca minorista, y cómo estas tecnologías están desafiando los modelos bancarios tradicionales. King revela por qué el comportamiento del cliente está cambiando rápidamente, cómo evolucionarán las sucursales bancarias, por qué los cheques están desapareciendo y por qué los teléfonos móviles reemplazarán las billeteras en los próximos 10 años. Este libro ofrece una visión del futuro de la banca en la era digital.
Brett King is an Australian futurist, author, and co-founder of Moven, originally a New York-based mobile banking startup. He is regarded as an influencer in financial services globally, and Augmented, his book about artificial intelligence, was recommended by Xi Jinping. His book Bank 4.0 was awarded Top Book by a Foreign Author in Russia for the year 2019, as judged by an independent panel audited by PricewaterhouseCoopers. He was inducted into the Fintech Hall of Fame in 2020 for his contribution to the industry.
