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Blog Marketing
4.1
TecnologíaISBN | 9780072262513
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Product details
Pages: 336 pages
Author: Jeremy Wright
Publisher: McGraw Hill
ISBN: 9780072262513
Format: tapa dura
Language: en
Release date: 16/1/2006
ISBN: 9780072262513
Synopsis of Blog Marketing
Este libro explora cómo las empresas pueden utilizar los blogs para aumentar su visibilidad y transformar las comunicaciones internas. Dirigido a profesionales de marketing y relaciones públicas, así como a propietarios de pequeñas empresas, muestra cómo crear una línea directa de comunicación con los clientes, aumentar la visibilidad de la empresa y posicionar a las organizaciones como líderes de opinión en la industria. Se examinan casos de éxito de Google, Disney, Yahoo e IBM, entre otros.
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