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by Michael Wolff · Portfolio · tapa blanda · 224 pages
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En este libro, Michael Wolff explora cómo las empresas de medios tradicionales han logrado sobrevivir y prosperar en la era digital, desafiando las predicciones de su desaparición. Analiza cómo la televisión, en particular, ha mantenido su relevancia y rentabilidad, mientras que las nuevas plataformas de medios luchan por encontrar modelos de negocio sostenibles. Wolff examina las estrategias de gigantes como CBS, News Corp y Disney, y ofrece una perspectiva provocadora sobre el futuro de los medios y la tecnología.
Michael Wolff is an American journalist and media consultant, as well as a columnist and contributor to USA Today and The Hollywood Reporter. He has received two National Magazine Awards, a Mirror Award, and has authored seven books, including Burn Rate (1998) about his own dot-com company, and The Man Who Owns the News (2008), a biography of Rupert Murdoch. He co-founded the news aggregation website Newser and is a former editor of Adweek.
