by Michael Wolff · Portfolio · tapa blanda · ISBN 9780143108924
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«Television Is the New Television» is Michael Wolff's essay on the media business, published by Portfolio in paperback (224 pages in English).
Against the myth of the death of traditional media, Michael Wolff argues that television remains the dominant business: the big groups have resisted better than the new platforms. He analyzes the failure of banners, the role of Google and Facebook as aggregators, and how the television model survives on any screen.
The full subtitle is The Unexpected Triumph of Old Media in the Digital Age. The book falls under the categories of Business & Economics and Technology.
May interest professionals in journalism, advertising, and communications, as well as readers attentive to the economic impact of the internet on media.
Michael Wolff is an American journalist and media consultant, as well as a columnist and contributor to USA Today and The Hollywood Reporter. He has received two National Magazine Awards, a Mirror Award, and has authored seven books, including Burn Rate (1998) about his own dot-com company, and The Man Who Owns the News (2008), a biography of Rupert Murdoch. He co-founded the news aggregation website Newser and is a former editor of Adweek.
