by Gareth Williams · Victoria & Albert Museum · tapa dura · ISBN 9781851773251
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«Branded?: Products and Their Personalities» is Gareth Williams's essay, published by the Victoria & Albert Museum in hardcover (96 pages, in English).
The book analyzes how brands construct meanings and why we choose one over another. With an accessible approach, Gareth Williams explains how brands behave, what associations they accumulate and what our purchasing decisions say about us, with examples such as Mercedes, Gucci or Nike.
Originally published in 2000 by the Victoria & Albert Museum; the work includes bibliographic references (pp. 93-94).
A work for those interested in design, advertising and consumer culture.
