by Nuria Salesa Amarante · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428340137
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«Comercialización de eventos» is the vocational training manual by Nuria Salesa Amarante, published by Ediciones Paraninfo in paperback (166 pages).
Didactic manual covering the Event Marketing module of the Higher Diploma in Tourist Accommodation Management, within the Hospitality and Tourism professional family. With practical cases, it explains the marketing of different types of events, market trends and new demand needs.
The book is also valid as a manual for module MF1056_3 Event Management of the professional certificate HOTG0108 Creation and Management of Combined Travel and Events.
Aimed at students of the Higher Diploma in Tourist Accommodation Management and professionals wishing to train in event marketing.
