by José Luis Pardo López, Ignacio Garmendía Miangolarra · tapa blanda · ISBN 9788460432081
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«Comercialización y venta de productos financieros» is the manual by José Luis Pardo López and Ignacio Garmendía Miangolarra, published by GIR in paperback.
Work focused on the commercial management of financial products, covering marketing techniques, sales planning, and the organization of sales teams. The manual combines marketing and sales criteria with a practical perspective aimed at financial institutions.
The edition is in Spanish, has 712 pages, dimensions of 17 x 24 cm, and was published in 1992.
For professionals and readers interested in business and economics, especially in the marketing and sale of financial products.
