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Como recriar a imagem corporativa: Estratégias de design gráfico bem-sucedidas
by Catharine Fishel · Editorial Gustavo Gili, S.L. · tapa blanda · 160 pages
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Pages: 160 pagesAuthor: Catharine FishelPublisher: Editorial Gustavo Gili, S.L.Format: tapa blandaLanguage: pt-BRRelease date: 8/4/2003ISBN: ISBN 9788425218521
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Synopsis of Como recriar a imagem corporativa: Estratégias de design gráfico bem-sucedidas
Este libro, escrito por Catharine Fishel, explora las estrategias de diseño gráfico exitosas para la recreación de la imagen corporativa. A través de 160 páginas, se presentan 25 proyectos de imágenes corporativas recreadas por diseñadores internacionales, mostrando las tendencias actuales en modernización y redefinición de programas de identidad corporativa. Se examina el proceso de recreación de la imagen gráfica de la empresa, con ejemplos del antes y el después, esbozos, procesos y resultados finales de diversos países.
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