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Competing on Internet Time
4.3
Negocios y EconomíaISBN | 9780684853192
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Product details
Pages: 361 pages
Author: Michael A. Cusumano, David B. Yoffie
Publisher: Simon & Schuster Ltd
ISBN: 9780684853192
Format: tapa dura
Language: en
Release date: 15/11/1998
ISBN: 9780684853192
Synopsis of Competing on Internet Time
Este libro analiza las estrategias de desarrollo de productos y marketing de Netscape en su batalla con Microsoft. Los autores, Michael A. Cusumano y David B. Yoffie, examinan cómo Netscape compitió en el tiempo de Internet, ofreciendo lecciones valiosas para los gerentes sobre cómo adaptarse y tener éxito en mercados dinámicos. El libro detalla cómo Netscape diseñó productos que funcionan en múltiples sistemas operativos y se mantuvo flexible, lo que obligó a Microsoft a una posición menos competitiva.
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