by Michael A. Cusumano · Free Press · tapa dura · ISBN 9780743215800
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«The Business of Software» is Michael A. Cusumano's business management essay, published by Free Press in hardcover (352 pages, in English).
Cusumano analyzes the software industry with cases from IBM, Microsoft and Netscape, and argues that success depends more on the business model than on technology. He presents a framework with seven questions and three models —products, services or a hybrid solution—, applied to companies and startups, with lessons on strategy and software development.
Published in 2004, the full subtitle is «What Every Manager, Programmer, and Entrepreneur Must Know to Thrive and Survive in Good Times and Bad». Includes bibliographic references (pp. 303-319) and an index.
Aimed at managers, programmers, entrepreneurs and students interested in the software industry and in the sector's business strategy.
