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by Michael E. Porter · Free Press · tapa blanda · 416 pages
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Este libro, 'Competitive Strategy: Techniques for Analyzing Industries and Competitors' de Michael E. Porter, es una obra fundamental en el campo de la estrategia empresarial. Explora las técnicas para analizar industrias y competidores, ofreciendo herramientas para comprender la competencia y lograr una rentabilidad superior. Con un enfoque en las fuerzas que impulsan la competencia y las estrategias genéricas, este libro proporciona una base sólida para la toma de decisiones estratégicas en cualquier empresa.
Michael Eugene Porter is an American businessman and professor at Harvard Business School. He was one of the founders of the consulting firm The Monitor Group and FSG, a social impact consultancy. He is credited with creating Porter's five forces analysis, a foundational framework in strategic management that remains widely used in both academia and industry. He is generally regarded as the father of the modern strategy field. He is also regarded as one of the world's most influential thinkers on management and competitiveness as well as one of the most influential business strategists. His work has been recognized by governments, non-governmental organizations and universities.
