by Diego Peña Vázquez · RA-MA S.A. Editorial y Publicaciones · libro de bolsillo · ISBN 9788499648026
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This book analyzes how business strategy and the technological revolution are transforming the current world. Through examples of leading companies such as IBM, Netflix, Tesla, or Alibaba, the author explores how to design and implement strategies that enhance competitive differentiation in an environment marked by digitalization. The work examines the risks and opportunities of technological transformation and proposes a practical approach for companies to leverage new digital tools, while advocating for technological development focused on improving people's lives and solving environmental problems.
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