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by Marshall McLuhan · Ediciones Paidós · tapa blanda · 416 pages
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Comprender los medios de comunicación: Las extensiones del ser humano es un clásico de la comunicación de masas escrito por Marshall McLuhan. En este libro, McLuhan explora cómo los medios de comunicación moldean nuestra forma de pensar, sentir y actuar. El autor acuñó el término "aldea global" para describir la interconexión humana a escala global generada por los medios electrónicos de comunicación. Esta edición incluye una nueva introducción de Lewis H. Lapham que evalúa el texto a la luz de los cambios tecnológicos, políticos y sociales que se han producido en las últimas décadas.
Herbert Marshall McLuhan was a Canadian philosopher whose work is among the cornerstones of the study of media theory. Raised in Winnipeg, McLuhan studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as "the father of media studies".
