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Comunicación corporativa en el deporte
by Gerardo Mediavilla · Editorial Gymnos, S.L. · tapa blanda · 188 pages
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Pages: 188 pagesAuthor: Gerardo MediavillaPublisher: Editorial Gymnos, S.L.Format: tapa blandaLanguage: es-ESRelease date: 1/7/2001ISBN: ISBN 9788480132961
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Synopsis of Comunicación corporativa en el deporte
Este libro explora la importancia de la comunicación corporativa en el ámbito deportivo. Aborda cómo las organizaciones deportivas pueden gestionar su imagen a través de ruedas de prensa, comunicados, logotipos y otras herramientas de comunicación. Se analizan las estrategias para transmitir eficazmente la imagen de una empresa, institución o evento deportivo, destacando las ventajas de una buena comunicación corporativa en este sector en constante evolución.
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