by Arantxa Chamorro Lorca · LA LEY Corporativo · tapa blanda · ISBN 9788493440862
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«Consultor MK para la dirección comercial y marketing» is the manual by Arantxa Chamorro Lorca, published by LA LEY Corporativo in paperback.
Reference manual for commercial management and marketing, focused on market organization, sales management, and marketing strategies. Its content is oriented toward business decision-making and the work of executives and professionals in the sector.
Corresponds to the second edition of 2007, with 992 pages and text in Spanish.
Aimed at executives, commercial managers, and marketing professionals who need a reference work for business management.
