by Zygmunt Bauman · Polity · tapa blanda · ISBN 9780745640020
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With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. Zygmunt Bauman examines the impact of consumerist attitudes on various aspects of social life, including politics, identity building, and the production of knowledge.
Zygmunt Bauman was a Polish–British sociologist and philosopher. He was driven out of the Polish People's Republic during the 1968 Polish political crisis and forced to give up his Polish citizenship. He emigrated to Israel; three years later, he moved to the United Kingdom. He resided in England from 1971, where he studied at the London School of Economics and became Professor of Sociology at the University of Leeds, later emeritus. Bauman was a social theorist, writing on issues as diverse as modernity and the Holocaust, consumerism in postmodernity, and liquid modernity.
