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by Anita Roddick · EDICIONES B · tapa dura · 317 pages
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Cuerpo y alma es la biografía de Anita Roddick, la fundadora de The Body Shop. En este libro, Roddick comparte su visión sobre el mundo de los negocios, su filosofía sobre la codicia, la publicidad engañosa, la importancia de preocuparse por los demás y la comunicación. Además, explica por qué cree que su empresa puede cambiar el mundo.
Dame Anita Lucia Roddick was a British businesswoman, human rights activist and environmental campaigner, best known as the founder of The Body Shop, The Body Shop International Limited, a cosmetics company producing and retailing natural beauty products which shaped ethical consumerism. The company was one of the first to prohibit the use of products being tested on animals in some of its products and one of the first to promote fair trade with developing countries.
