
by Paloma Llaneza · Deusto · tapa blanda · ISBN 9788423430208

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«Datanomics» is Paloma Llaneza's essay on technology and economics, published by Deusto in paperback (304 pages, in Spanish).
The book shows how digital platforms capture the personal data that users surrender on social networks, apps, and searches, and how they turn it into a profitable business. With reports and case studies, the author explains the shift from a productive economy to a data economy and its consequences for privacy and society.
Published on February 19, 2019. Belongs to the Deusto collection, from the publisher Deusto.
Recommended for readers interested in technology, digital economy, and data protection.
