by Kenneth Roman · Gestión 2000 · tapa blanda · ISBN 9788498750638
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«David Ogilvy, el rey de Madison Avenue» is the biography written by Kenneth Roman, published by Gestión 2000 in paperback (392 pages, in Spanish).
After leaving Oxford, David Ogilvy worked as a cook, traveling salesman, farmer and British secret service agent during World War II; that experience led him to create iconic advertising campaigns and lay the foundations of modern advertising. The figure of David Ogilvy inspired the protagonist of the series Mad Men.
Volume 1 of the Gestión 2000 collection; translation from English by Alejandro Ginés. Published in October 2010.
Aimed at advertising and marketing professionals, as well as readers of business biographies and fans of the series Mad Men.
